ÌÒ×ÓÊÓƵ

Best Practices 

• Keep headlines short. Tell readers what they need to know, but be aware that longer headlines are difficult to digest and look strange at the top of a page and in news feeds. Also, not all content will lend itself to a news-type headline, but when possible, include verbs in headlines and use active voice.

• Remember that while a News article may be included with other similar content in a departmental web section, not everyone who comes to a particular article will be familiar with your department or even with ÌÒ×ÓÊÓƵ in general. Thus, be sure that you're not using abbreviations or shorthand that will be unfamiliar to an audience member who isn't well acquainted with your department. 

• Photos should be good quality and proportional to the rest of your content. Large vertical photos are typically too overwhelming to be helpful, so if you use a vertical photo, keep it smaller. If you have questions about photo use, reach out using our Request Form.

• News articles should be written in complete sentences and in a conversational tone. 

• Remember that web visitors are often quickly scanning a page for important information. If text can be reasonably shortened where appropriate, the most important points will stand out, making your article easier to navigate. 

• Syndication should be used consistently and judiciously. If you have questions about website syndication, reach out using our Request Form.

• The Communications Office will produce News articles on high-profile events and stories with broad interest. If you're wondering whether Communications is covering a news story related to your department, reach out using our Request Form.